Sara Storm
Strategic Product and Service Designer
With roots in branding and communication, now driving innovation in automotive and tech through Service, Product, and Business design. I bridge user needs and business goals to craft intuitive, strategic experiences. With a strong foundation in visual storytelling and interface design, I’ve led design strategies across complex ecosystems, mentored teams, and facilitated workshops that spark meaningful dialogue and transformation. My curiosity for immersive technologies and emerging tools like AI continuously fuels my exploration of new ways to connect people, products, and purpose through thoughtful design.
Work Experience
ZEEKR Technology Europe
2024 – 2025
UX Strategist
• Led UX strategy and product design in Safety & Security, Smart Access, and EV Management
• UX Lead for next‑generation HMI in EU market, from prestudy through aftermarket delivery
• Conducted market and trend analyses on HMI and multimodal interfaces
• Explored AI integration in HMI, assessing risks, opportunities, and ethical implications
• Collaborated with Mobility Xlab; authored and presented a reversed pitch
• Speaker and moderator at CAR.HMI Conference on future mobility
• Developed tools and templates for product overview, portfolio management, and benchmarking
• Introduced storytelling and presentation techniques across organisation
Knightec
2023 – 2024
Design Advisor
• Advised and executed user‑centric design strategies in client projects
• Built design as a core competence and business opportunity
• Mentored internal design talent and fostered skill development
• UX Lead for rebuilding UI systems in Figma for Lynk&Co
• Supported business and service design initiatives for portfolio growth at CEVT/ZEEKR
CEVT
2022 – 2023
Senior Customer Experience Designer
• Applied storytelling and presentation techniques to strengthen customer experience communication
• Designed and moderated workshops and seminars to embed user‑centric practices
• Developed service and product design solutions, design systems, and illustrations
• Defined strategy for new Enhanced Experience area
Berge Consulting (Consultant at CEVT)
2019 – 2022
Senior UX Designer
• Designed concepts, wireframes, and user flows for in‑car applications
• Built UI systems and personas to support scalable design solutions
• Presented ideas to stakeholders, translating complex requirements into intuitive designs
• Mentored junior designers to build team capability
Consid Communication
2017 – 2018
Art Director / UX Designer / Design Strategist
• Delivered UX/UI design for internal tools and mobile apps
• Conducted analysis, user testing, research, benchmarking, and trend studies
• Developed communication and design strategies for public and private sector clients
• Led HMI sawmill automation design and website strategy projects
• Speaker on communication, trends, shopping experience, and innovative thinking
Clients/Brands: Kretslopp & Vatten, Vinnova, Havs- och Vattenmyndigheten, Regeringskansliet, Högskolan i Halmstad, Volvo, CGV Sawmill, and more.
OHOY Design
2015 – 2017
Designer/Owner
Self-employed interior designer specializing in handmade textile accessories and offering services in home styling and interior design courses, as well as workshops in creative textile crafts.
Crispin Porter + Bogusky Scandinavia
2013 – 2015
UX designer/senior visual designer
• UX/UI design for mobile apps and micro sites
• Visual design for print, ads, campaigns, and exhibitions
• Brand guidelines and communication strategies
Clients/Brands: MINI, STENA LINE, Chalmers, Anicura and more.
KAN
2012 – 2013
Senior AD at Sony mobile
• Storyboard sketches
• Creative lead in photo shoots
• Marketing materials for product launches
• Portfolio management
McCann Momentum
2005 – 2009
Senior Art Director
• Packaging & Retail Designer
• Creative lead in concepts for packaging, in-store branding, and campaigns
• Directed graphic design, retouching, and illustrations
• Designed websites and led commercial campaign storytelling
Clients/Brands: Nestlé, Lätta, GB Glace, After Eight, Créme Bonjour and more.
JOB reklambyrå
1994 – 2005
Graphic Designer, Art Director
• Responsible for developing and executing creative concepts
• Creative lead in graphic design
• Webdesign
• Retouch
• Illustrations
• Creating concepts for fair stands and exhibition materials
• Product catalogues
Brands: LKAB, Länsstyrelsen I Norrbotten, Älvsbyhus. Plannja, Outinens potatis, Luleå Tekniska Universitet and more.
Education
2021
Business Design - IDEO-U
2018
Innovation leader with future focus - Kairos Future
2017
Certified Interior designer
2012
Bachelor in Product Development and Design - Malmö University
2005
Art direction - Berghs School of Communication
2003
Graphic design, illustration - Forsbergs
Skills & Competencies
UX and Design
Strategy
Service Design
Product Design
Business Design
Human‑Centered Design
Information Architecture
Wireframes
Interaction Design
UI
Prototype
Design Systems
Iconography
Accessibility
Customer Voice
User research
Tools and Methods
Figma
Usability Testing
Prototyping
Qualitative Research
Quantitative Research
Impact Mapping
AI tools
User Journeys
Roadmapping
Pitch Presentations
Risk Evaluation
DVF Framework
Freehand Drawing
Personas
Design Thinking
Market & Trend Analysis
Service Blueprint
Adobe
Competitive Analysis
Microsoft 365
Storytelling
Confluence & Jira
Brainstorming & Ideation Workshops
Agile
Collaboration and Leadership
Stakeholder Alignment
Design Advocacy
Cross‑Functional Collaboration
Innovation Lead
Mentorship
Conference Speaker & Moderator
UX Lead
Team Workshop Lead
Innovation and Future Focus
AI Integration in Products
Multimodal Interfaces
Emerging trends
Legacy System Redesign
Disruptive technologies
Brand strategy
Innovation process
Product and Feature Growth
Vision & Strategic Roadmapping
Sara Storm
Strategic Product and Service Designer
With roots in branding and communication, now driving innovation in automotive and tech through Service, Product, and Business design. I bridge user needs and business goals to craft intuitive, strategic experiences. With a strong foundation in visual storytelling and interface design, I’ve led design strategies across complex ecosystems, mentored teams, and facilitated workshops that spark meaningful dialogue and transformation. My curiosity for immersive technologies and emerging tools like AI continuously fuels my exploration of new ways to connect people, products, and purpose through thoughtful design.
Work Experience
ZEEKR Technology Europe
2024 – 2025
UX Strategist
• Led UX strategy and product design in Safety & Security, Smart Access, and EV Management
• UX Lead for next‑generation HMI in EU market, from prestudy through aftermarket delivery
• Conducted market and trend analyses on HMI and multimodal interfaces
• Explored AI integration in HMI, assessing risks, opportunities, and ethical implications
• Collaborated with Mobility Xlab; authored and presented a reversed pitch
• Speaker and moderator at CAR.HMI Conference on future mobility
• Developed tools and templates for product overview, portfolio management, and benchmarking
• Introduced storytelling and presentation techniques across organisation
Knightec
2023 – 2024
Design Advisor
• Advised and executed user‑centric design strategies in client projects
• Built design as a core competence and business opportunity
• Mentored internal design talent and fostered skill development
• UX Lead for rebuilding UI systems in Figma for Lynk&Co
• Supported business and service design initiatives for portfolio growth at CEVT/ZEEKR
CEVT
2022 – 2023
Senior Customer Experience Designer
• Applied storytelling and presentation techniques to strengthen customer experience communication
• Designed and moderated workshops and seminars to embed user‑centric practices
• Developed service and product design solutions, design systems, and illustrations
• Defined strategy for new Enhanced Experience area
Berge Consulting (Consultant at CEVT)
2019 – 2022
Senior UX Designer
• Designed concepts, wireframes, and user flows for in‑car applications
• Built UI systems and personas to support scalable design solutions
• Presented ideas to stakeholders, translating complex requirements into intuitive designs
• Mentored junior designers to build team capability
Consid Communication
2017 – 2018
Art Director / UX Designer / Design Strategist
• Delivered UX/UI design for internal tools and mobile apps
• Conducted analysis, user testing, research, benchmarking, and trend studies
• Developed communication and design strategies for public and private sector clients
• Led HMI sawmill automation design and website strategy projects
• Speaker on communication, trends, shopping experience, and innovative thinking
Clients/Brands: Kretslopp & Vatten, Vinnova, Havs- och Vattenmyndigheten, Regeringskansliet, Högskolan i Halmstad, Volvo, CGV Sawmill, and more.
OHOY Design
2015 – 2017
Designer/Owner
Self-employed interior designer specializing in handmade textile accessories and offering services in home styling and interior design courses, as well as workshops in creative textile crafts.
Crispin Porter + Bogusky Scandinavia
2013 – 2015
UX designer/senior visual designer
• UX/UI design for mobile apps and micro sites
• Visual design for print, ads, campaigns, and exhibitions
• Brand guidelines and communication strategies
Clients/Brands: MINI, STENA LINE, Chalmers, Anicura and more.
KAN
2012 – 2013
Senior AD at Sony mobile
• Storyboard sketches
• Creative lead in photo shoots
• Marketing materials for product launches
• Portfolio management
McCann Momentum
2005 – 2009
Senior Art Director
• Packaging & Retail Designer
• Creative lead in concepts for packaging, in-store branding, and campaigns
• Directed graphic design, retouching, and illustrations
• Designed websites and led commercial campaign storytelling
Clients/Brands: Nestlé, Lätta, GB Glace, After Eight, Créme Bonjour and more.
JOB reklambyrå
1994 – 2005
Graphic Designer, Art Director
• Responsible for developing and executing creative concepts
• Creative lead in graphic design
• Webdesign
• Retouch
• Illustrations
• Creating concepts for fair stands and exhibition materials
• Product catalogues
Brands: LKAB, Länsstyrelsen I Norrbotten, Älvsbyhus. Plannja, Outinens potatis, Luleå Tekniska Universitet and more.
Education
2021
Business Design - IDEO-U
2018
Innovation leader with future focus - Kairos Future
2017
Certified Interior designer
2012
Bachelor in Product Development and Design - Malmö University
2005
Art direction - Berghs School of Communication
2003
Graphic design, illustration - Forsbergs
Skills & Competencies
UX and Design
Strategy
Service Design
Product Design
Business Design
Human‑Centered Design
Information Architecture
Wireframes
Interaction Design
UI
Prototype
Design Systems
Iconography
Accessibility
Customer Voice
User research
Tools and Methods
Figma
Usability Testing
Prototyping
Qualitative Research
Quantitative Research
Impact Mapping
AI tools
User Journeys
Roadmapping
Pitch Presentations
Risk Evaluation
DVF Framework
Freehand Drawing
Personas
Design Thinking
Market & Trend Analysis
Service Blueprint
Adobe
Competitive Analysis
Microsoft 365
Storytelling
Confluence & Jira
Brainstorming & Ideation Workshops
Agile
Collaboration and Leadership
Stakeholder Alignment
Design Advocacy
Cross‑Functional Collaboration
Innovation Lead
Mentorship
Conference Speaker & Moderator
UX Lead
Team Workshop Lead
Innovation and Future Focus
AI Integration in Products
Multimodal Interfaces
Emerging trends
Legacy System Redesign
Disruptive technologies
Brand strategy
Innovation process
Product and Feature Growth
Vision & Strategic Roadmapping