CALL ME A STRATEGIC CREATOR
I bring a strong foundation in visual storytelling and business innovation, leading design strategies across complex ecosystems. I’m passionate about creating meaningful experiences that connect people, products, and purpose.
Business Design
Product Strategy
Service Design
Innovation
Strategic Leadership
UX/Team Lead
UX Strategy for product and service design
As a UX Strategist for the product areas of Safety & Security, EV Journey Management, and Smart Access, I led the end-to-end strategic design process, aligning design decisions with business goals—from initial MVP definition to long-term product evolution. My role focused on aligning user needs with business objectives to shape meaningful and scalable digital products and services.
Strategy
Product Strategy
Service Design
Innovation
Business Design
Value Proposition
Finding new opportunities with Impact Mapping
Introduced and scaled Impact Mapping at Zeekr to uncover new services and business opportunities. Led internal training and cross-functional workshops that boosted strategic clarity and innovation.
UI
UX
Typography
Prototyping
User interface for high expectations
High performance, premium product brings high expectations.
The goal was a clear expression that reflects the product and the expectations the buyer has. In close cooperation with teams from CEVT and Lotus in England, we would deliver a user interface worthy of the new icon Emira.
Strategy
Service Design
UX
UI
Designing for Fleet Efficiency
I led the design of a digital tool that monitors vehicle status across entire fleets, helping operators streamline maintenance workflows and minimize downtime. My focus was on crafting an intuitive, user-friendly interface that empowers users to make fast, data-driven decisions. By translating complex technical data into clear visual insights, the tool supports proactive maintenance planning and enhances operational efficiency.
Strategy
Driving UX Transparency
and Collaboration
As a UX Strategist at Zeekr, I recognized the critical need for a centralized platform to share key insights across teams. To address this, I spearheaded the creation of the Zeekr Insight Center—an internal hub where the UX department could systematically document and share research plans, findings, and benchmarking results. This initiative fostered cross-functional alignment, improved decision-making, and ensured that user research played a pivotal role in shaping Zeekr’s products and services.
Event engagements
Event engagements
Contributed to Mobility Xlabs by crafting and presenting a reversed pitch to global start-ups, highlighting key innovation challenges and opportunities within the automotive sector in Gothenburg. Evaluated incoming pitches to identify promising collaborations and strategic solutions that align with the future of mobility.
CAR.HMI Berlin –
June 2025
Invited to join CAR.HMI Berlin 2025 to participate in a panel discussion about the future of AI assistants in the automotive industry. Also led a workshop focused on user-centered design strategies for next-generation in-car interfaces, exploring how simplicity and intelligent interaction can enhance driver experience and safety.
Due to confidentiality, I can’t share full details or visuals here—
but I’d be happy to take you on a tour. Feel free to reach out!
CV
