Sara Storm
Strategic Product and Service Designer
With roots in branding and communication, now driving innovation in automotive and tech through Service, Product, and Business design. I bridge user needs and business goals to craft intuitive, strategic experiences. With a strong foundation in visual storytelling and interface design, I’ve led design strategies across complex ecosystems, mentored teams, and facilitated workshops that spark meaningful dialogue and transformation. My curiosity for immersive technologies and emerging tools like AI continuously fuels my exploration of new ways to connect people, products, and purpose through thoughtful design.
Work experience
2024-2025
ZEEKR Technology Europe - UX Strategist
- Led UX strategy, service design, and product design for key focus areas—Safety & Security, Smart Access, and EV Management—aligning user needs with business objectives.
- Contributed to cross-functional task force teams to identify new opportunities for service and product innovation.
- UX Lead for next-gen HMI planning—from prestudy to aftermarket—for the EU market.
- Conducted market research and trend analysis on car HMI and multimodal interfaces.
- Explored AI integration in HMI, assessing risks, opportunities, and ethical implications.
- Partnered with Mobility Xlab; authored and presented a reversed pitch.
- Speaker and moderator at CAR.HMI Conference, sharing insights on future mobility.
- Developed tools and templates for holistic product overview, evaluation, portfolio management, and benchmarking for Service and Product development.
- Introduced storytelling and presentation techniques to elevate communication quality across design teams.
- Developing models and templates for holistic product overview, product evaluation, portfolio management and benchmarking.
2023 - 2024
Knightec - Design Advisor
- Advised and executed user-centric design strategies in client projects.
- Built design as a core competence and business opportunity.
- Mentored internal design talent and fostered skill development.
- UX lead for rebuilding UI systems in figma for Lynk&Co
- Business and service design initiatives for portfolio growth for CEVT/ZEEKR
2022 - 2023
CEVT - Senior Customer Experience Designer
- Storytelling and presentation techniques.
- Creating and moderating workshops and seminars in Customer Experience.
- Design concepts, UI systems, and illustrations.
- Strategy for the new area Enhanced Experience.
2019 – 2022
Berge consulting - consultant at CEVT - Senior UX designer
- Concepts and wireframes for in-car applications.
- UI systems, user flows, and personas.
- Presenting ideas to stakeholders and translated user needs into design solutions.
- Mentorship to junior designers.
2017 – 2018
Consid Communication - Art director/UX designer/Design strategist
- UX / UI design for data collection tool
- Analysis and user testing
- Research, benchmarking, trends
- Concepts, UX design and UI for mobile apps.
- Communication and design strategy
- HMI Sawmill automation
- Pre studies, strategies and design for websites
- Service design
Speaker: Communication, trends, shopping experience, inspiration and innovative thinking.
Clients: Kretslopp & Vatten, Vinnova, Havs- och Vattenmyndigheten, Regieringskansliet, Högskolan i Halmstad, Volvo, CGV Sawmill and more.
2015 – 2017
OHOY Design - Designer/Owner
Self-employed interior designer specializing in handmade textile accessories and offering services in home styling and interior design courses, as well as workshops in creative textile crafts.
2013 – 2015
Crispin Porter + Bogusky Scandinavia - UX designer/senior visual designer
- UX/UI design for mobile apps and micro sites.
- Visual design for print, ads, campaigns, and exhibitions.
- Brand guidelines and communication strategies.
Brands: MINI, STENA LINE, SCA, Chalmers, Anicura and more
2012 – 2013
KAN - Senior AD consultant at Sony mobile
- Storyboard sketches
- Creative lead in photo shoots
- Marketing materials for product launches
- Portfolio management
2005 – 2009
McCann Momentum - Senior Art Director
- Packaging & Retail Designer
- Creative lead in concepts for packaging, in-store branding, and campaigns.
- Directed graphic design, retouching, and illustrations.
- Designed websites and led commercial campaign storytelling.
Brands: Nestlé, Lätta, GB Glace, After Eight, Créme Bonjour and more.
1994 – 2005
JOB reklambyrå - Graphic Designer, Art Director
- Responsible for developing and executing creative concepts
- Creative lead in graphic design
- Webdesign
- Retouch
- Illustrations
- Creating concepts for fair stands and exhibition materials
- Product catalogues
Brands: LKAB, Länsstyrelsen I Norrbotten, Älvsbyhus. Plannja, Outinens potatis, Luleå Tekniska Universitet and more.
Education
2021
Business Design - IDEO-U
2018
Innovation leader with future focus - Kairos Future
2017
Certified Interior designer
2009-2012
Bachelor in Product Development and Design - Malmö University
2005
Art direction - Berghs School of Communication
2003
Graphic design, illustration - Forsbergs
Tools and skills
TOOLS
High skills in Figma, Illustrator, Indesign, Photoshop, Adobe XD, Sketch, Invisionapp, and Microsoft Office. Skills also in After effects and Solid Works (3D/CAD) among others.
OTHER SKILLS
Service, Product and Business Design, Strategy, innovation, concept and ideation, presentation and pitching, pedagogic mindset, business design, mentoring, storytelling, planning and project lead.
Over 20 years of experience in graphic design and art direction.
LANGUAGE
Swedish: Native language English: Fluent
AWARDED IN
Guldägget
Svenska publishingpriset
Resumé Campaign of the month
Creative Circle Awards
Danish Internet Award
FWA Mobile of the day
Lovie Award
ADDITIONAL INFORMATION
Speaker; HMI, Communication, trends, inspiration and innovative thinking, The art of Presentation
Developing tools and models
Served on the board for DISK Designers in Skåne 2011-2013
Basket ball coach U10-U13, 2016-2021
Chocolatier
Sara Storm
Strategic Product and Service Designer
With roots in branding and communication, now driving innovation in automotive and tech through Service, Product, and Business design. I bridge user needs and business goals to craft intuitive, strategic experiences. With a strong foundation in visual storytelling and interface design, I’ve led design strategies across complex ecosystems, mentored teams, and facilitated workshops that spark meaningful dialogue and transformation. My curiosity for immersive technologies and emerging tools like AI continuously fuels my exploration of new ways to connect people, products, and purpose through thoughtful design.
Work experience
2024-2025
ZEEKR Technology Europe - UX Strategist
- Led UX strategy, service design, and product design for key focus areas—Safety & Security, Smart Access, and EV Management—aligning user needs with business objectives.
- Contributed to cross-functional task force teams to identify new opportunities for service and product innovation.
- UX Lead for next-gen HMI planning—from prestudy to aftermarket—for the EU market.
- Conducted market research and trend analysis on car HMI and multimodal interfaces.
- Explored AI integration in HMI, assessing risks, opportunities, and ethical implications.
- Partnered with Mobility Xlab; authored and presented a reversed pitch.
- Speaker and moderator at CAR.HMI Conference, sharing insights on future mobility.
- Developed tools and templates for holistic product overview, evaluation, portfolio management, and benchmarking for Service and Product development.
- Introduced storytelling and presentation techniques to elevate communication quality across design teams.
- Developing models and templates for holistic product overview, product evaluation, portfolio management and benchmarking.
2023 - 2024
Knightec - Design Advisor
- Advised and executed user-centric design strategies in client projects.
- Built design as a core competence and business opportunity.
- Mentored internal design talent and fostered skill development.
- UX lead for rebuilding UI systems in figma for Lynk&Co
- Business and service design initiatives for portfolio growth for CEVT/ZEEKR
2022 - 2023
CEVT - Senior Customer Experience Designer
- Storytelling and presentation techniques.
- Creating and moderating workshops and seminars in Customer Experience.
- Design concepts, UI systems, and illustrations.
- Strategy for the new area Enhanced Experience.
2019 – 2022
Berge consulting - consultant at CEVT - Senior UX designer
- Concepts and wireframes for in-car applications.
- UI systems, user flows, and personas.
- Presenting ideas to stakeholders and translated user needs into design solutions.
- Mentorship to junior designers.
2017 – 2018
Consid Communication - Art director/UX designer/Design strategist
- UX / UI design for data collection tool
- Analysis and user testing
- Research, benchmarking, trends
- Concepts, UX design and UI for mobile apps.
- Communication and design strategy
- HMI Sawmill automation
- Pre studies, strategies and design for websites
- Service design
Speaker: Communication, trends, shopping experience, inspiration and innovative thinking.
Clients: Kretslopp & Vatten, Vinnova, Havs- och Vattenmyndigheten, Regieringskansliet, Högskolan i Halmstad, Volvo, CGV Sawmill and more.
2015 – 2017
OHOY Design - Designer/Owner
Self-employed interior designer specializing in handmade textile accessories and offering services in home styling and interior design courses, as well as workshops in creative textile crafts.
2013 – 2015
Crispin Porter + Bogusky Scandinavia - UX designer/senior visual designer
- UX/UI design for mobile apps and micro sites.
- Visual design for print, ads, campaigns, and exhibitions.
- Brand guidelines and communication strategies.
Brands: MINI, STENA LINE, SCA, Chalmers, Anicura and more
2012 – 2013
KAN - Senior AD consultant at Sony mobile
- Storyboard sketches
- Creative lead in photo shoots
- Marketing materials for product launches
- Portfolio management
2005 – 2009
McCann Momentum - Senior Art Director
- Packaging & Retail Designer
- Creative lead in concepts for packaging, in-store branding, and campaigns.
- Directed graphic design, retouching, and illustrations.
- Designed websites and led commercial campaign storytelling.
Brands: Nestlé, Lätta, GB Glace, After Eight, Créme Bonjour and more.
1994 – 2005
JOB reklambyrå - Graphic Designer, Art Director
- Responsible for developing and executing creative concepts
- Creative lead in graphic design
- Webdesign
- Retouch
- Illustrations
- Creating concepts for fair stands and exhibition materials
- Product catalogues
Brands: LKAB, Länsstyrelsen I Norrbotten, Älvsbyhus. Plannja, Outinens potatis, Luleå Tekniska Universitet and more.
Education
2021
Business Design - IDEO-U
2018
Innovation leader with future focus - Kairos Future
2017
Certified Interior designer
2009-2012
Bachelor in Product Development and Design - Malmö University
2005
Art direction - Berghs School of Communication
2003
Graphic design, illustration - Forsbergs
Tools and skills
TOOLS
High skills in Figma, Illustrator, Indesign, Photoshop, Adobe XD, Sketch, Invisionapp, and Microsoft Office. Skills also in After effects and Solid Works (3D/CAD) among others.
OTHER SKILLS
Service, Product and Business Design, Strategy, innovation, concept and ideation, presentation and pitching, pedagogic mindset, business design, mentoring, storytelling, planning and project lead.
Over 20 years of experience in graphic design and art direction.
LANGUAGE
Swedish: Native language English: Fluent
AWARDED IN
Guldägget
Svenska publishingpriset
Resumé Campaign of the month
Creative Circle Awards
Danish Internet Award
FWA Mobile of the day
Lovie Award
ADDITIONAL INFORMATION
Speaker; HMI, Communication, trends, inspiration and innovative thinking, The art of Presentation
Developing tools and models
Served on the board for DISK Designers in Skåne 2011-2013
Basket ball coach U10-U13, 2016-2021
Chocolatier