Sara Storm
Strategic Product and Service Designer
With roots in branding and communication, now driving innovation in automotive and tech through Service, Product, and Business design. I bridge user needs and business goals to craft intuitive, strategic experiences. With a strong foundation in visual storytelling and interface design, I’ve led design strategies across complex ecosystems, mentored teams, and facilitated workshops that spark meaningful dialogue and transformation. My curiosity for immersive technologies and emerging tools like AI continuously fuels my exploration of new ways to connect people, products, and purpose through thoughtful design.
Work Experience
ZEEKR Technology Europe
2024 – 2025
UX Strategist
As UX strategist and part of the Product Area Management team, I was part of shaping future growth and innovation, as well as planning research, setting KPIs, defining roadmaps and leading the UX team. I also acted as UX lead for researching, planning, and setting up the strategy for next‑generation HMI in the EU market. My role combined strategic leadership with hands‑on design, ensuring user needs, business objectives, and technology development were aligned.
Key contributions:
- UX strategy in product areas; Safety & Security, Smart Access, and EV Management, driving innovation, defining roadmaps, and leading UX through research planning and setting up KPI frameworks.
- Setting up the UX strategy for next‑generation HMI in the EU market.
- Market and trend analyses on HMI and multimodal interfaces to inform product direction.
- Researching AI integration in HMI, assessing risks, opportunities, and ethical implications.
- Collaborated with Mobility Xlab; authored and presented a reversed pitch to industry partners.
- Speaker and moderator at CAR.HMI Conference, contributing thought leadership on future mobility.
- Creating and Introducing new models, tools, and storytelling techniques for product information sharing and collaboration to improve workflows, efficiency, and design maturity.
- Creating hand sketches for storyboards, user journeys, and presentation material to support design communication.
- Assisting the Business Department with tailored materials to align design outcomes with commercial objectives.
Knightec
2023 – 2024
Design Advisor
- Advised and executed user‑centric design strategies in client projects
- Built design as a core competence and business opportunity
- Mentored internal design talent and fostered skill development
- UX Lead for rebuilding UI systems in Figma for Lynk&Co
- Supported business and service design initiatives for portfolio growth at CEVT/ZEEKR
CEVT
2022 – 2023
Senior Customer Experience Designer
- Applied storytelling and presentation techniques to strengthen customer experience communication
- Designed and moderated workshops and seminars to embed user‑centric practices
- Developed service and product design solutions, design systems, and illustrations
- Defined strategy for new Enhanced Experience area
Berge Consulting (Consultant at CEVT)
2019 – 2022
Senior UX Designer
- Designed concepts, wireframes, and user flows for in‑car applications
- Built UI systems and personas to support scalable design solutions
- Presented ideas to stakeholders, translating complex requirements into intuitive designs
- Mentored junior designers to build team capability
Consid Communication
2017 – 2018
Art Director / UX Designer / Design Strategist
Service Designer for Building Permit Services for Kretslopp & Vatten
As a Service Designer, I was responsible for a prestudy to improve Göteborgs Stad’s digital services for building permits, land permits, demolition permits, and related matters. My work focused on ensuring that the entire process – from application to case handling – is clear, user-friendly, and accessible, for all involved parties.
UX Design for Halmstad University Website
For Halmstad University, I led the redesign of the university’s website with a strong focus on user experience. The primary goal was to make it simple and intuitive for prospective students to find relevant programs and courses as their first step. Another key priority was to highlight the university’s research activities, ensuring that both education and research are clearly visible and accessible to different audiences.
UX design for Regeringskansliet
For Regeringskansliet, I led the pre‑study and concept development for the redesign of their intranet. My work included conducting user research through interviews, facilitating workshops to capture needs and ideas, and analyzing digital analytics to identify usage patterns. These insights provided the foundation for a user‑centered redesign strategy aimed at improving accessibility, efficiency, and overall employee experience.
Overview of my contribution:
- Conducted analysis, user testing, research, benchmarking, and trend studies
- Developed communication and design strategies for public and private sector clients
- UX/UI design lead for HMI
- App and website strategy projects
- Brand and communication strategy
- Speaker on communication, trends, shopping experience, and innovative thinking
Clients/Brands: Kretslopp & Vatten, Vinnova, Havs- och Vattenmyndigheten, Regeringskansliet, Högskolan i Halmstad, Volvo, CGV Sawmill, and more.
OHOY Design
2015 – 2017
Designer/Owner
Self-employed interior designer specializing in handmade textile accessories and offering services in home styling and interior design courses, as well as workshops in creative textile crafts.
Crispin Porter + Bogusky Scandinavia
2013 – 2015
UX designer/senior visual designer
- UX/UI design for mobile apps and micro sites
- Visual design for print, ads, campaigns, and exhibitions
- Brand guidelines and communication strategies
Clients/Brands: MINI, STENA LINE, Chalmers, Anicura and more.
KAN
2012 – 2013
Senior AD at Sony mobile
- Storyboard sketches
- Creative lead in photo shoots
- Marketing materials for product launches
- Portfolio management
McCann Momentum
2005 – 2009
Senior Art Director
- Packaging & Retail Designer
- Creative lead in concepts for packaging, in-store branding, and campaigns
- Directed graphic design, retouching, and illustrations
- Designed websites and led commercial campaign storytelling
Clients/Brands: Nestlé, Lätta, GB Glace, After Eight, Créme Bonjour and more.
JOB reklambyrå
1994 – 2005
Graphic Designer, Art Director
- Responsible for developing and executing creative concepts
- Creative lead in graphic design
- Webdesign
- Retouch
- Illustrations
- Creating concepts for fair stands and exhibition materials
- Product catalogues
Brands: LKAB, Länsstyrelsen I Norrbotten, Älvsbyhus. Plannja, Outinens potatis, Luleå Tekniska Universitet and more.
Education
2021
Business Design
IDEO-U
2018
Innovation leader with future focus Kairos Future
2012
Bachelor in Product Development and Design
Malmö University
2005
Art direction
Berghs School of Communication
2003
Graphic design, illustration
Forsbergs
Certificates
2026
AI Product Manager Bootcamp
Udemy
2017
Certified Interior designer
Inredningsskolan
Skills & Competencies
UX Product and Service Design
Strategy
Service Design
Product Design
Business Design
Human‑Centered Design
Information Architecture
Wireframes
Interaction Design
UI
Prototype
Design Systems
Iconography
Accessibility
Customer Voice
User research
HMI
Tools and Methods
Figma
Usability Testing
Prototyping
Qualitative Research
Quantitative Research
Impact Mapping
AI tools
User Journeys
Roadmapping
Pitch Presentations
Risk Evaluation
DVF Framework
Freehand Drawing
Personas
Design Thinking
Market & Trend Analysis
Service Blueprint
Adobe
Competitive Analysis
Microsoft 365
Storytelling
Confluence & Jira
Brainstorming & Ideation Workshops
Agile
Miro
Maze
TheyDo
Collaboration and Leadership
Stakeholder Alignment
Design Advocacy
Cross‑Functional Collaboration
Innovation Lead
Mentorship
Conference Speaker & Moderator
UX Lead
Team Workshop Lead
Creative Lead
Innovation and Future Focus
AI Integration in Products
Multimodal Interfaces
Emerging trends
Legacy System Redesign
Disruptive technologies
Brand strategy
Innovation process
Product and Feature Growth
Vision & Strategic Roadmapping
Sara Storm
Strategic Product and Service Designer
With roots in branding and communication, now driving innovation in automotive and tech through Service, Product, and Business design. I bridge user needs and business goals to craft intuitive, strategic experiences. With a strong foundation in visual storytelling and interface design, I’ve led design strategies across complex ecosystems, mentored teams, and facilitated workshops that spark meaningful dialogue and transformation. My curiosity for immersive technologies and emerging tools like AI continuously fuels my exploration of new ways to connect people, products, and purpose through thoughtful design.
Work Experience
ZEEKR Technology Europe
2024 – 2025
UX Strategist
As UX strategist and part of the Product Area Management team, I was part of shaping future growth and innovation, as well as planning research, setting KPIs, defining roadmaps and leading the UX team. I also acted as UX lead for researching, planning, and setting up the strategy for next‑generation HMI in the EU market. My role combined strategic leadership with hands‑on design, ensuring user needs, business objectives, and technology development were aligned.
Key contributions:
- UX strategy in product areas; Safety & Security, Smart Access, and EV Management, driving innovation, defining roadmaps, and leading UX through research planning and setting up KPI frameworks.
- Setting up the UX strategy for next‑generation HMI in the EU market.
- Market and trend analyses on HMI and multimodal interfaces to inform product direction.
- Researching AI integration in HMI, assessing risks, opportunities, and ethical implications.
- Collaborated with Mobility Xlab; authored and presented a reversed pitch to industry partners.
- Speaker and moderator at CAR.HMI Conference, contributing thought leadership on future mobility.
- Creating and Introducing new models, tools, and storytelling techniques for product information sharing and collaboration to improve workflows, efficiency, and design maturity.
- Creating hand sketches for storyboards, user journeys, and presentation material to support design communication.
- Assisting the Business Department with tailored materials to align design outcomes with commercial objectives.
Knightec
2023 – 2024
Design Advisor
- Advised and executed user‑centric design strategies in client projects
- Built design as a core competence and business opportunity
- Mentored internal design talent and fostered skill development
- UX Lead for rebuilding UI systems in Figma for Lynk&Co
- Supported business and service design initiatives for portfolio growth at CEVT/ZEEKR
CEVT
2022 – 2023
Senior Customer Experience Designer
- Applied storytelling and presentation techniques to strengthen customer experience communication
- Designed and moderated workshops and seminars to embed user‑centric practices
- Developed service and product design solutions, design systems, and illustrations
- Defined strategy for new Enhanced Experience area
Berge Consulting (Consultant at CEVT)
2019 – 2022
Senior UX Designer
- Designed concepts, wireframes, and user flows for in‑car applications
- Built UI systems and personas to support scalable design solutions
- Presented ideas to stakeholders, translating complex requirements into intuitive designs
- Mentored junior designers to build team capability
Consid Communication
2017 – 2018
Art Director / UX Designer / Design Strategist
Service Designer for Building Permit Services for Kretslopp & Vatten
As a Service Designer, I was responsible for a prestudy to improve Göteborgs Stad’s digital services for building permits, land permits, demolition permits, and related matters. My work focused on ensuring that the entire process – from application to case handling – is clear, user-friendly, and accessible, for all involved parties.
UX Design for Halmstad University Website
For Halmstad University, I led the redesign of the university’s website with a strong focus on user experience. The primary goal was to make it simple and intuitive for prospective students to find relevant programs and courses as their first step. Another key priority was to highlight the university’s research activities, ensuring that both education and research are clearly visible and accessible to different audiences.
UX design for Regeringskansliet
For Regeringskansliet, I led the pre‑study and concept development for the redesign of their intranet. My work included conducting user research through interviews, facilitating workshops to capture needs and ideas, and analyzing digital analytics to identify usage patterns. These insights provided the foundation for a user‑centered redesign strategy aimed at improving accessibility, efficiency, and overall employee experience.
Overview of my contribution:
- Conducted analysis, user testing, research, benchmarking, and trend studies
- Developed communication and design strategies for public and private sector clients
- UX/UI design lead for HMI
- App and website strategy projects
- Brand and communication strategy
- Speaker on communication, trends, shopping experience, and innovative thinking
Clients/Brands: Kretslopp & Vatten, Vinnova, Havs- och Vattenmyndigheten, Regeringskansliet, Högskolan i Halmstad, Volvo, CGV Sawmill, and more.
OHOY Design
2015 – 2017
Designer/Owner
Self-employed interior designer specializing in handmade textile accessories and offering services in home styling and interior design courses, as well as workshops in creative textile crafts.
Crispin Porter + Bogusky Scandinavia
2013 – 2015
UX designer/senior visual designer
- UX/UI design for mobile apps and micro sites
- Visual design for print, ads, campaigns, and exhibitions
- Brand guidelines and communication strategies
Clients/Brands: MINI, STENA LINE, Chalmers, Anicura and more.
KAN
2012 – 2013
Senior AD at Sony mobile
- Storyboard sketches
- Creative lead in photo shoots
- Marketing materials for product launches
- Portfolio management
McCann Momentum
2005 – 2009
Senior Art Director
- Packaging & Retail Designer
- Creative lead in concepts for packaging, in-store branding, and campaigns
- Directed graphic design, retouching, and illustrations
- Designed websites and led commercial campaign storytelling
Clients/Brands: Nestlé, Lätta, GB Glace, After Eight, Créme Bonjour and more.
JOB reklambyrå
1994 – 2005
Graphic Designer, Art Director
- Responsible for developing and executing creative concepts
- Creative lead in graphic design
- Webdesign
- Retouch
- Illustrations
- Creating concepts for fair stands and exhibition materials
- Product catalogues
Brands: LKAB, Länsstyrelsen I Norrbotten, Älvsbyhus. Plannja, Outinens potatis, Luleå Tekniska Universitet and more.
Education
2021
Business Design
IDEO-U
2018
Innovation leader with future focus Kairos Future
2012
Bachelor in Product Development and Design
Malmö University
2005
Art direction
Berghs School of Communication
2003
Graphic design, illustration
Forsbergs
Certificates
2026
AI Product Manager Bootcamp
Udemy
2017
Certified Interior designer
Inredningsskolan
Skills & Competencies
UX Product and Service Design
Strategy
Service Design
Product Design
Business Design
Human‑Centered Design
Information Architecture
Wireframes
Interaction Design
UI
Prototype
Design Systems
Iconography
Accessibility
Customer Voice
User research
HMI
Tools and Methods
Figma
Usability Testing
Prototyping
Qualitative Research
Quantitative Research
Impact Mapping
AI tools
User Journeys
Roadmapping
Pitch Presentations
Risk Evaluation
DVF Framework
Freehand Drawing
Personas
Design Thinking
Market & Trend Analysis
Service Blueprint
Adobe
Competitive Analysis
Microsoft 365
Storytelling
Confluence & Jira
Brainstorming & Ideation Workshops
Agile
Miro
Maze
TheyDo
Collaboration and Leadership
Stakeholder Alignment
Design Advocacy
Cross‑Functional Collaboration
Innovation Lead
Mentorship
Conference Speaker & Moderator
UX Lead
Team Workshop Lead
Creative Lead
Innovation and Future Focus
AI Integration in Products
Multimodal Interfaces
Emerging trends
Legacy System Redesign
Disruptive technologies
Brand strategy
Innovation process
Product and Feature Growth
Vision & Strategic Roadmapping