Sara Storm
Strategic Product and Service Designer
UX Lead and UX Strategist with over 10 years of experience leading and developing user experiences in complex, technology-heavy, and regulated environments—primarily within automotive, SaaS, and digital services. Strong expertise in user research, service design, design strategy, and scalable design systems. Experienced in combining strategic responsibility with hands-on design work, collaborating closely with product teams, development, and stakeholders to create sustainable, accessible, and intuitive solutions that deliver real impact.
Work Experience
UX Strateg
ZEEKR Technology Europe
Apr 2024 – Dec 2025
- Product and UX strategy, for Safety & Security, Smart Access, and EV Management.
- Ensured alignment of user needs, business goals, and technical requirements within complex ecosystems.
- UX Lead for next-generation HMI—from pre-study to aftermarket—for the EU market.
- Conducted market and trend analyses in automotive HMI and multimodal interfaces.
- Participated in cross-functional task forces driving innovation in services and products.
- Collaborated with MobilityXlab; authored and presented a reversed pitch.
- Developed tools and templates for holistic product overviews, evaluation, portfolio management, and benchmarking.
- Introduced storytelling and presentation techniques to enhance the quality of design communication.
- Speaker and moderator at the CAR.HMI Conference.
- Explored AI integration in HMI with focus on opportunities, risks, and ethical considerations.
Design Advisor
Knightec / ZEEKR Technology Europe
Mar 2023 – Mar 2024
- Acted as advisor and implemented user-centered design strategies in client projects.
- Established design as a core competency and business opportunity.
- Worked on recruiting design talent and served as an internal mentor to upskill our designers.
- UX Lead for the redesign of the Lynk & Co design system in Figma.
- Drove business and service design initiatives for portfolio development within CEVT/ZEEKR.
Senior CX Designer
CEVT
Feb 2022 – Mar 2023
- Developed service and product design solutions within Customer Experience.
- Created design systems, illustrations, and UX guidelines.
- Designed and facilitated workshops and seminars within CX.
- Worked with storytelling and presentations to strengthen decision-making.
- Contributed to strategy for the new area of Enhanced Experience.
Senior UX Designer
Berge Consulting (uppdrag på CEVT)
Feb 2019 – Feb 2022
- Developed concepts and wireframes for in-car applications.
- Designed UI systems, user flows, and personas.
- Presented design solutions to stakeholders and translated user needs into functional outcomes.
- Mentored junior designers.
AD / UX Designer
Consid Communication
Sep 2017 – Jan 2019
- UX/UI design for data collection tools and digital services.
- Conducted research, analysis, benchmarking, and user testing.
- Concept development and design for mobile applications.
- Communication and design strategy.
- HMI design for sawmill automation.
- Pre-studies, strategy development, and web design.
- Service design projects.
- Speaker on communication, trends, shopping experiences, and innovation.
Clients: Kretslopp & Vatten, Vinnova, Havs- och vattenmyndigheten, Regeringskansliet, Volvo, Chalmers...
Designer / Owner
OHOY Design
Sept 2016 – Sep 2017
- Interior design services.
- Design, production, and e-commerce of handmade textile accessories.
- Courses and workshops in home decoration and creative textile crafts.
UX / Senior Visual Designer
Crispin Porter + Bogusky Scandinavia
Okt 2013 – Jun 2016
- UX/UI design for mobile apps and microsites.
- Visual design for campaigns, print, and exhibitions.
- Brand guidelines and communication strategies.
Clients: MINI, Stena Line, Chalmers University, AniCura, among others.
Creative Communication
Manager (Sony Mobile)
KAN
Jan 2013 – Sep 2013
- Storyboarding and concept development.
- Creative direction for photo shoots and film productions.
- Design of communication materials for product launches.
- Portfolio management of communication materials.
Senior Art Director
McCann Momentum
2005 – 2009
- Concept ideas for campaigns and commercials.
- Packaging design and in-store communication.
- Creative direction for photo shoots and film productions.
Clients: Nestlé, GB Glace, After Eight, among others.
Graphic Designer / Art Director
JOB Reklambyrå
1994 – 2005
- Graphic design and concept ideation for print and commercials.
- Web design, illustrations, and retouching.
- Exhibition and trade show concepts.
Core Competencies
UX Leadership & Design Strategy
UX/UI
Data-Driven Design Decisions
Branding
User Research & Usability Testing
HMI
Storytelling & Illustration
Innovation Management
Accessibility & Inclusive Design
Complex Workflows
Service Design & User Journeys
Design Systems & Design Libraries (Figma)
Prototyping & Concept Development
Agile, Cross-Functional Product Teams
Tools & Methods
Strategy & Product Management
Impact Mapping
Kotler’s Five Product Levels
Resource & Time Planning
Benchmarking
Risk Analysis
Value Proposition Map
Lean Startup Model Canvas
OKRs/KPIs
Confluence
Microsoft Office
MVP
+ AI tools
Design & Prototyping
Figma
Sketch
Adobe XD
InVision
Storyboard
UX writing
Role-Playing
Workshops
Interviews/Surveys
User Stories
Service Blueprint
User Journeys
User Testing
Impact Mapping
Accessibility
CSAT/SUS
A/B Testing
+ AI tools like Lovable
Graphic Design & Illustration
Illustrator
InDesign
Photoshop
Procreate
+ AI tools
Motion, 3D & Other
After Effects
Premiere Pro
Blender
SolidWorks (3D/CAD)
+ AI tools
Education
Business Design
IDEO-U
2021
Innovation Leader with Future Focus
Kairos Future
2018
Bachelor in Product Development and Design
Malmö University
2009 – 2012
Art Direction
Berghs School of Communication
2005
Graphic Design & Illustration
Forsbergs
2003
Certificates
AI Product Management Bootcamp
UDEMY
2026
Certified Interior Designer
Inredningsskolan
2017
Additional Skills
Business Design & Service Design
UX Strategy & Innovation
User Journeys & Service Blueprints
Impact Mapping
Concept Development & Ideation
Presentation & Pitching
Educational Approach & Mentorship
Storytelling & Illustration
Planning & Project Management
Graphic Design & Art Direction
Awards & Honors
Guldägget
Svenska Publishingpriset
Resumé – Campaign of the Month
Creative Circle Awards
Lovie Award
Danish Internet Award
FWA – Mobile of the Day
Languages
Swedish
– Native
English
– Fluent
Sara Storm
Strategic Product and Service Designer
UX Lead and UX Strategist with over 10 years of experience leading and developing user experiences in complex, technology-heavy, and regulated environments—primarily within automotive, SaaS, and digital services. Strong expertise in user research, service design, design strategy, and scalable design systems. Experienced in combining strategic responsibility with hands-on design work, collaborating closely with product teams, development, and stakeholders to create sustainable, accessible, and intuitive solutions that deliver real impact.
Work Experience
UX Strateg
ZEEKR Technology Europe
Apr 2024 – Dec 2025
- Product and UX strategy, for Safety & Security, Smart Access, and EV Management.
- Ensured alignment of user needs, business goals, and technical requirements within complex ecosystems.
- UX Lead for next-generation HMI—from pre-study to aftermarket—for the EU market.
- Conducted market and trend analyses in automotive HMI and multimodal interfaces.
- Participated in cross-functional task forces driving innovation in services and products.
- Collaborated with MobilityXlab; authored and presented a reversed pitch.
- Developed tools and templates for holistic product overviews, evaluation, portfolio management, and benchmarking.
- Introduced storytelling and presentation techniques to enhance the quality of design communication.
- Speaker and moderator at the CAR.HMI Conference.
- Explored AI integration in HMI with focus on opportunities, risks, and ethical considerations.
Design Advisor
Knightec / ZEEKR Technology Europe
Mar 2023 – Mar 2024
- Acted as advisor and implemented user-centered design strategies in client projects.
- Established design as a core competency and business opportunity.
- Worked on recruiting design talent and served as an internal mentor to upskill our designers.
- UX Lead for the redesign of the Lynk & Co design system in Figma.
- Drove business and service design initiatives for portfolio development within CEVT/ZEEKR.
Senior Customer Experience Designer
CEVT
Feb 2022 – Mar 2023
- Developed service and product design solutions within Customer Experience.
- Created design systems, illustrations, and UX guidelines.
- Designed and facilitated workshops and seminars within CX.
- Worked with storytelling and presentations to strengthen decision-making.
- Contributed to strategy for the new area of Enhanced Experience.
Senior UX Designer
Berge Consulting (uppdrag på CEVT)
Feb 2019 – Feb 2022
- Developed concepts and wireframes for in-car applications.
- Designed UI systems, user flows, and personas.
- Presented design solutions to stakeholders and translated user needs into functional outcomes.
- Mentored junior designers.
Art Director / UX Designer / Design Strategist
Consid Communication
Sep 2017 – Jan 2019
- UX/UI design for data collection tools and digital services.
- Conducted research, analysis, benchmarking, and user testing.
- Concept development and design for mobile applications.
- Communication and design strategy.
- HMI design for sawmill automation.
- Pre-studies, strategy development, and web design.
- Service design projects.
- Speaker on communication, trends, shopping experiences, and innovation.
Clients: Kretslopp & Vatten, Vinnova, Havs- och vattenmyndigheten, Regeringskansliet, Volvo, Chalmers...
Designer / Owner
OHOY Design
Sept 2016 – Sep 2017
- Interior design services.
- Design, production, and e-commerce of handmade textile accessories.
- Courses and workshops in home decoration and creative textile crafts.
UX Designer / Senior Visual Designer
Crispin Porter + Bogusky Scandinavia
Okt 2013 – Jun 2016
- UX/UI design for mobile apps and microsites.
- Visual design for campaigns, print, and exhibitions.
- Brand guidelines and communication strategies.
Clients: MINI, Stena Line, Chalmers University, AniCura, among others.
Creative Communication Manager (Sony Mobile)
KAN
Jan 2013 – Sep 2013
- Storyboarding and concept development.
- Creative direction for photo shoots and film productions.
- Design of communication materials for product launches.
- Portfolio management of communication materials.
Senior Art Director
McCann Momentum
2005 – 2009
- Concept ideas for campaigns and commercials.
- Packaging design and in-store communication.
- Creative direction for photo shoots and film productions.
Clients: Nestlé, GB Glace, After Eight, among others.
Graphic Designer / Art Director
JOB Reklambyrå
1994 – 2005
- Graphic design and concept ideation for print and commercials.
- Web design, illustrations, and retouching.
- Exhibition and trade show concepts.
Core Competencies
UX Leadership & Design Strategy
Data-Driven Design Decisions
Branding
User Research & Usability Testing
Service Design & User Journeys
Design of Complex Workflows
Innovation Management
UX/UI
HMI
Design Systems & Design Libraries (Figma)
Accessibility & Inclusive Design
Prototyping & Concept Development
Agile, Cross-Functional Product Teams
Storytelling & Illustration
Tools & Methods
Strategy & Product Management
Impact Mapping
Kotler’s Five Product Levels
Resource & Time Planning
Benchmarking
Risk Analysis
Value Proposition Map
Lean Startup Model Canvas
OKRs/KPIs
Confluence
Microsoft Office
MVP
+ AI tools
Design & Prototyping
Figma
Sketch
Adobe XD
InVision
Storyboard
UX writing
Role-Playing
Workshops
Interviews/Surveys
User Stories
Service Blueprint
User Journeys
User Testing
Impact Mapping
Accessibility
CSAT/SUS
A/B Testing
+ AI tools like Lovable
Graphic Design & Illustration
Illustrator
InDesign
Photoshop
Procreate
+ AI tools
Motion, 3D & Other
After Effects
Premiere Pro
Blender
SolidWorks (3D/CAD)
+ AI tools
Education
Business Design
IDEO-U
2021
Innovation Leader with Future Focus
Kairos Future
2018
Bachelor in Product Development and Design
Malmö University
2009 – 2012
Art Direction
Berghs School of Communication
2005
Graphic Design & Illustration
Forsbergs
2003
Certificates
AI Product Management Bootcamp
UDEMY
2026
Certified Interior Designer
Inredningsskolan
2017
Additional Skills
Business Design & Service Design
UX Strategy & Innovation
User Journeys & Service Blueprints
Impact Mapping
Concept Development & Ideation
Presentation & Pitching
Educational Approach & Mentorship
Storytelling & Illustration
Planning & Project Management
Graphic Design & Art Direction
Awards & Honors
Guldägget
Svenska Publishingpriset
Resumé – Campaign of the Month
Creative Circle Awards
Lovie Award
Danish Internet Award
FWA – Mobile of the Day
Languages
Swedish
– Native
English
– Fluent